A Compilation of Advisement Posts

The RIVE blog is still in the works. In the meantime, check out Rebecca's posts on the TREW Marketing site on the following topics. And while you're there - subscribe to the TREW blog - it's the best marketing-to-engineers blog around!

Brand Positioning and Messaging:

Part 1: 10 Steps to Develop Your Brand Position and Message

Part 2: 4 Steps to Develop Your Brand Message

Culture, Mission and Vision:

Align and Inspire Stakeholders with Your Mission and Vision Statements

We Are On a Mission

Leadership & Communication

The Leadership Chemicals: Why Some Teams Pull Together and Some Don't

Book Review: Get a Grip

 

 

 

RIVE was founded by Rebecca Geier, recognized entrepenuer by The Wall Street Journal, cofounder of leading engineering agency TREW Marketing, and author of Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. Today, Rebecca serves as a trusted business, leadership, & communications advisor to executives leading engineering companies in deeply technical markets. 

 

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